Agency Dashboard

danielslater.dev — leads, clients, money & site tracking, one pane

Data as of 2026-07-21
source: biz/ markdown
live · v1

One glance at the whole operation, backed by markdown in biz/ — same low-friction model as docs.danielslater.dev. Numbers are real but early: the business is pre-revenue, so money fields mostly read — / planned for now, and fill in as deals close. Select any text and hit “💬 Comment on this” to leave a note — I apply it on the next sweep.

Recurring / MRR

R0 /mo

0 retainers live · target R9–14k by Q4

Pipeline value

~R56k

2 live leads · 1 portfolio build

Active build

1 / cap 1

mozguide · + waitlist

Revenue · this month

first close still to come

To R20k/mo floor

Awaiting Daniel — your desk

7 decisions to ratify · 7 to unblock

Decisions to ratify → DECISIONS.md · full list in docs process/

decide

Equity as a payment option — Formalize equity-for-build (Aerias precedent) as a standing option for startups. PAYMENTS.md

decide

Founding case study → subscription — Waive/discount the build, convert to recurring — decide what they eventually pay. PAYMENTS.md

decide

Founding-client discount band — 25–30% (up to ~40% for a marquee INTL ref), one slot per package, for case-study rights. process/03

decide

Free automated audit funnel — Kea-Logic-style URL grader feeding the paid Signal Audit — build it or stay paid-only? process/01

decide

Stage-2 “Options round” pricing — Folded into the Repaint revision, or a paid add-on (~R4,500)? process/02

decide

Advertising service — Build/sell it at all? Needs a pricing research leg; watch the hours ceiling. process/05

decide

CF Access on this dashboard — Gate behind email login before real money data — yes, and which emails? DASHBOARD.md

To unblock work / agents

WhatsApp Business number — Unblocks the danielslater.dev CTA, the mozguide funnel, and the WhatsApp Receptionist product.

daniel@ email — CF Routing + Resend — Unblocks outreach + server-side client email. ~15 min of dashboard clicks. COMMANDS ▶3

mozguide CMS wiring — Approve the CF Pages GitHub App, create the GitHub OAuth app, set CF Access emails → Mike can self-edit. COMMANDS ▶mozguide

mozguide — pick Option A vs B + hi-res photos — Unblocks the mozguide launch.

aerias — GA4 viewer access — Unblocks pulling the real before/after numbers for the case study.

aerias — Bree co-credit wording — Open on /work/aerias + the homepage.

berlein — van IJken + Droppert licences — Confirm image/clip rights (due around public launch).

Pipeline & leads

source: biz/PROSPECTS.md · 3 prospects · 2 partners

Prospect	Kind	Stage	Angle / opening	Est. value	Next action
physioscpt.co.za Physios CPT · Claremont	prospect	to-approach	Best cold Repaint. Open on the real defect — apex serves a broken parking SSL cert. Escape Wix → owned booking funnel.	~R28k Repaint	Warm intro, else Nicole/Geron 082 557 2311
mozguide.com Mike Slater (dad)	prospect + portfolio	building	Rebuilt as own brand + faithful-clone options. Image-forward, WhatsApp-first enquiry engine.	founding case study	Mike picks Option A vs B
Bree Media House Marcelle Liebenberg	partner	in-conversation	Content/brand agency, aerias collaborator. Two-way referral: they pass sites-that-convert, we pass photo/video/brand.	— channel	Formalize referral loop off aerias
Tide Raider surf SaaS	collab	idea	Gap = no animated/simulation surf visuals (our signature). Bootstrapped → thin budget.	—	Approach via Kea Logic
Kea Logic kealogic.dev	reference + collab	idea	Close mirror of our thesis (Repaint + audit magnet). Competitor to study; collab via the surf tie.	—	Study their audit funnel

to-approach in-conversation building / won idea / parked

Clients & builds

source: biz/clients/ · 2 live · 1 building · 1 own

Client	Project	Stage	Package	Contract	Deposit / balance	Recurring	Live
Berlein Psychology Alexa · ICP-A health · via Alexa	About redesign + hero starlings Vercel	live	Repaint-ish	— TBD	—	Care candidate	berleinpsych.com
Aerias Athletics e-comm · ICP-B · direct · Bree = content	Storefront rebuild + portal CF Pages + Supabase	staging · pre-cutover	Storefront	equity not a fee	—	Care candidate	aerias.co.za
Mozguide Mike Slater · portfolio · founding	Full rebuild (2 options) CF Pages · noindexed preview	building	Repaint + rebrand	founding case study	—	CMS pending	mozguide.danielslater.dev
danielslater.dev own brand / funnel	Landing + docs + dashboard CF Pages	live	internal	n/a	n/a	n/a	danielslater.dev

Timeline & objectives

click a client for its timeline · 29 milestones

2026-07-20

done danielslater.dev landing live

2026-07-21

done docs.danielslater.dev live

2026-07-21

done Agency dashboard live

2026-07-21

done Browser comment + sweep system live

blocked

blocked WhatsApp Business number (unblocks funnels)

in progress

doing Tracking on all client sites

target

todo First founding client signed

later

todo First marketing campaign run + measured

later

todo Nsuna full-time → agency contract shift

later

todo SA business entity registered

2026-07-20

done Landing live (CF Pages) danielslater.dev

2026-07-21

done Docs + dashboard live danielslater.dev

todo

todo CF Web Analytics danielslater.dev

2026-07-20

done About redesign + hero starlings live berlein

owed

doing Alexa's copy edits berlein

~launch

blocked van IJken / Droppert licences confirmed berlein

todo

todo CF Web Analytics + lead tracking berlein

target

todo Care Plan / subscription started berlein

target

todo Case study — leads over time berlein

2026-07

doing Storefront rebuild (staging) aerias

needed

blocked GA4 viewer access (real numbers) aerias

target

todo Equity contract signed aerias

target

todo Cutover staging → prod aerias

target

todo Case study — GA4 funnel aerias

2026-07-21

done Rebuild preview live (2 options) mozguide

needed

blocked Mike picks Option A vs B mozguide

COMMANDS ▶

blocked CMS wiring (Sveltia /admin) mozguide

needed

blocked Hi-res photos + WhatsApp number mozguide

target

todo Launch — remove noindex mozguide

Money — payments & discounts

plan & structure (pre-revenue) · source: biz/PAYMENTS.md

Incoming & expected

Deposits, invoices, recurring. Nothing raised yet — this is the plan.

Recurring (MRR)R0/ mo

Deposits due—

Invoices outstanding—

Collected · YTDR0

SA terms50% deposit · Net 7–14

INTL terms50% up front · milestones/escrow

Discounts & founding clients

One discounted founding client per package, traded for a named case study + metrics rights.

Mozguidefounding · portfolio

Berleinterms TBD

Aeriasequity · direct

Case-study rights secured0 / 3

Founding slots remainingby package

Open requests & blockers

things we owe clients, or need from them

berlein Alexa's copy requests — outstanding edits to About / site copy. owed · us

berlein van IJken image licence — confirm rights for the hero/fallback imagery. urgent

berlein Droppert “Dance of the Starlings” clip licence — shipped for client review; licence unconfirmed. verify

aerias GA4 viewer access (property G-R4EP5H5QTF) — needed to pull real before/after numbers. need · client

aerias Bree co-credit wording — open on /work/aerias + homepage. need · partner

mozguide Pick Option A vs B, WhatsApp number, hi-res photos, CMS auth setup. need · client

Site tracking & attribution

roadmap: biz/TRACKING-ROADMAP.md · measure every client site

Site	Analytics	Conversion events	Referral / UTM	SEO baseline	Marketing
berleinpsych.com	none add CF Web Analytics	todo enquiry submit	todo	todo	—
aerias.co.za	GA4 + add CF WA	partial checkout funnel	todo	todo	—
mozguide pre-launch	at launch	at launch WhatsApp enquiry	at launch	at launch	—
danielslater.dev	todo CF WA	todo enquiry	todo	todo	—

installed / done partial / next missing planned

How it works: every panel reads from markdown under biz/ — the same source the docs reader publishes. To change something, select the text and leave a comment (💬, bottom-right); I apply it on the next sweep and redeploy. Panels get added only as we need them.

Currently noindexed and open — Cloudflare Access (email login) goes on before real payment data lands here.